About

Creating a liveable future with data-driven urban research!

Hi, I'm Marina!๐Ÿ‘‹

I always liked numbers, order and organization. Most of all, I like creating, and I see data as a piece of scattered LEGO's that have to be put in order to make a story with an impact. ๐Ÿงฑ

That's exactly what I do daily: I dive into big datasets of various types, in order to find insights that will advance the field and help businesses and institutions in their decision-making processes. I'm skilled in all steps of data science process: from data collection and processing, application of statistical methods (including machine learning algorithms) to data visualization and results communication to various stakeholders. My background in Information Processing helped me build a strong technical foundation, with a particular focus on Image Processing. On the other hand, my student years and memberships in some student organizations thought me soft skills like public speaking, communication, negotiation, teamwork and leadership.

Now, after 4 years in Urban Data Science field and valuable experience at 2 Italian Research Foundations, I've found contentment in my current path. Yet so, I've been captivated by the idea of exploring the imaging field, applied to both healthcare and earth observation/ remote sensing. While I still have a strong interest in continuing my current work, the allure of venturing into imaging field presents an enticing opportunity for my professional growth.

Currently, I'm expanding my knowledge and learning about cloud services (AWS and Azure) and model deployment and monitoring (Docker and Kubernetes), with an aim to become an all-encompassing Data Scientist.

Fun facts:

  • I can make a conversation in 5 languages (๐Ÿ‡ญ๐Ÿ‡ท, ๐Ÿ‡ฌ๐Ÿ‡ง, ๐Ÿ‡ฎ๐Ÿ‡น, ๐Ÿ‡ช๐Ÿ‡ธ and ๐Ÿ‡ฉ๐Ÿ‡ช).
  • While studying for my MSc, I was the main organizer of an international student conference in the capital of my country and I managed to convince the President of the Republic to support it with a high-patronage!

You liked what you just read? Great, now check out some of my projects!
You have a proposal for me or a project to work on? That's cool, let's get in touch!

Urban Road Safety

Type
Private sector project: A research project resulted with a published article.

Description
In 2019, I had the privilege of being selected as one of the top 8 graduates and was subsequently awarded an Applied Data Science Fellowship. This fellowship provided me with the opportunity to conduct comprehensive research on the relationships between road crashes and urban features. My tasks included analyzing relevant literature, collecting and cleaning data, performing statistical analyses, and utilizing machine learning algorithms to gain insights into the complex interplay of road crashes and urban characteristics.

Following the OECD's recommendations for a modern road safety approach and employing casualty matrices, I systematically examined crash causation in 24 European cities, identifying cars as the predominant threat, with variations observed across different urban environments. Further analysis of urban features, including population density and infrastructure, revealed a noteworthy correlation: cities with higher pedestrian presence and lower speed limits demonstrated fewer casualties (see Fig 1.). While acknowledging potential reporting biases, my research emphasizes the need for an evidence-based road safety paradigm. This research advocates for urban decision-makers to prioritize walkability and address car-related hazards, fostering enhanced safety, public health benefits, and sustainable urban development.

regression_hmap
Fig. 1. The share of people walking in a city is a significant predictor for less casualties, for any traffic participant killed
or seriously injured by a car. Numbers are regression coefficients, black borders denote statistical significance at p < 0.05.

Read more
You can read the scientific paper on EPJ Data Science. The source code of the project is stored on my Github.

30 Day Map Challenge

Type
Personal project: Daily social mapping project happening every November.

Description
The idea of this online challenge is to create maps based around different themes each day of November using the hashtag #30DayMapChallenge. There are no restrictions on the tools, technologies or the data that can be used in the maps, the point is learning and sharing - that's is why I decided to give it a try and have some fun while doing so.
I mainly used the datasets that are publicly available, but I also played around with some web scraping (where possible) and the results are providing some useful insights, mainly for Italy - since that's where I live at the moment. You can see one of the maps I created here below:

30daymapchallenge_cycling
Fig. 1. 30 Day Map Challenge - Designated cycle paths in Turin, Italy

Read more
The source code and other maps I created are hosted on my dedicated GitHub repo. Stay tuned for the 2024 edition of this super entertaining challenge!

DSS for EV Charging Infrastructure

Type
Public sector project: HORIZON EU (H2020) research and innovation action including 33 partners - INCIT-EV

Description
Since February 2023, I've been immersed in a compelling role as a Project Manager at a research foundation in Turin, contributing to a Horizon 2020 project called INCIT-EV and involving a vast network of 33 partners. This project aims to demonstrate an innovative set of charging infrastructures, technologies and its associated business models, ready to improve the EV users' experience.

My main responsibility has been orchestrating the development of a cutting-edge Decision Support System (DSS) alongside two internal developers and two external partners. This tool is tailored to assist Mobility Planners and Policy Makers in crafting customized action plans to promote the uptake of electric vehicles in cities. By facilitating seamless collaboration and communication, my aim has been to foster a sense of shared purpose among stakeholders, ultimately working towards a more sustainable future for urban mobility. Apart from the coordination activities, I also played a pivotal role in enhancing the tool's usability from the users' perspective.

INCIT-EV
Fig. 1. INCIT-EV - Large demonstratIoN user CentrIc urban and long-range charging solutions to boosT an engaging deployment of Electric Vehicles in Europe

Read more
You can read more about the project on the official website. The Decision Support System (DSS) tool will be accessible to the public in the near future here.

Forecasting Tourist Arrivals

Type
Private sector project: Commissioned by a local Trade Union in Italy

Description
Between 2021 and 2023, I worked a lot with tourist arrivals data in Italy, performing various analyses and predictions. Two large-scale projects included the monthly analyses of mobile positioning data in one Italian region; and forecasting tourist arrivals for the Milano Cortina Olympic Games in 2026.

For the latter, I used a fixed-effect linear model in order to obtain the predictions of international arrivals in Lombardy region. Due to the history of an Olympic event in Piedmont region (2006), the model was first calibrated on the official international arrivals data in Piedmont region from 45 countries and during a period of 16 years, taking into consideration country-level GDP per capita, trade volumes and oil prices (including 2 dummy variables). This showed how an increase of arrivals during the Olympic Games is mainly due to international arrivals (see Fig.1).
After calibrating the model on Piedmont data, I applied and adjusted it to the Lombardy region arrivals data obtaining a result that predicted the peek of arrivals already in 2025, the year prior to the Olympic Games in Milano Cortina.

Tourist Arrivals
Fig. 1. Observed Vs. Fitted Arrivals in Piedmont region

Read more
Due to privacy reasons, I cannot share more details about this project.

Post-Covid Mobility

Type
Private sector project: Commissioned by a local Trade Union in Italy.

Description
In 2021, as a part of a large-scale project evolving around the prediction of mobility demand in Piedmont, I analyzed the mobility behaviours in the region during and after the COVID-19 pandemic thanks to open data from Apple, Google and Facebook.

The data taken into consideration included:

  • general movements from Facebook (Movement Range Maps)
  • requests for travel indications by car from Apple Maps (Mobility Trends Report)
  • shopping areas and entertainment venues attendances; and office attendances from Google Maps (COVID-19 Community Mobility Reports)

Considering the period from March 2020 until June 2021, this analysis showed how mobility habits changed (at least temporarily), especially in the case of shopping, entertainment and office attendances where the % change was still below the baseline (-22% in the case of offices).

covid_mobility
Fig. 1. Percentage change in mobility in Piedmont compared to the baseline, calculated as a 7-day moving average. The 3 phases of COVID-19 lockdown are marked on the left half of the figure, while the other so-called "red", "orange" and "yellow" zones are marked on the second half of the figure. Baseline is an average value calculated based on a 5-week period in Janaury and February 2020.

Read more
Due to privacy reasons, I cannot share more information about this project, but the data analysis code is available on my Github.

Autonomous Shuttle Tracking

Type
Public sector project: HORIZON EU (H2020) research and innovation action including 69 partners - SHOW

Description
During late 2022, I was involved in a Horizon 2020 project called SHOW which aims to support the deployment of shared, connected and electrified automation in urban transport, all in order to advance sustainable urban mobility. During the project, real-life urban demonstrations taking place in 20 cities across Europe have seen the integration of fleets of automated vehicles in public transport, demand-responsive transport (DRT), Mobility a Service (MaaS) and Logistics as a Service (LaaS) schemes.

One of the demonstration sites also included the city of Turin, where 2 autonomous shuttles were operating in the hospitals area, along an authorized path of about 5 km. In order to drive operational improvements, I developed a Power BI dashboard for the shuttle tracking, leveraging expertise in data analysis and visualization.

SHOW
Fig. 1. SHOW - Dashboard for autonomous shuttle tracking, developed in Power BI

Read more
I cannot share more details on the dashboard for autonomous shuttle tracking for privacy reasons, but you can read more about the project on the official website and also on the Turin pilot case.

Contact

I would be happy to collaborate on data science/ AI projects in sustainability and/or healthcare sectors, but even if you just want to ask me about data science applied to mobility and urban planning, please go ahead and get in touch either via my email or LinkedIN. โ˜บ๏ธ


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